Subscription boxes have become the new ‘thing’. More and more businesses are beginning to offer them, and there’s something for everyone. Cosmetics, Japanese snacks, and horror movie merchandise are only three of many examples of the kinds of boxes offered. Even those three examples have countless different companies offering them. It’s becoming a competitive market, making it an excellent way for small businesses to expand their reach.
Always In Demand
Subscription boxes are popular for a variety of reasons. They offer many novel goods and products that may be difficult to find in stores, like foreign foods and niche interests. Many cosmetics, skincare, and lifestyle subscription boxes offer sample size products; customers are attracted to the idea of ‘try before you buy’ and see this as a cost-efficient option. They make wonderful gifts for an enthusiast, someone who’s hard to shop for, or someone who already seems to have a little bit of everything. They’re also extremely convenient for people who may not be able to go out and shop often such as single parents, stay-at-home parents, or people with disabilities. This is especially true for grocery shopping or special diet subscription boxes.
Regional restrictions are virtually non-existent for subscription boxes. Some are only able to ship domestically or to neighboring countries and continents, but this still leaves plenty of territory to be covered. Others, especially food-based subscription boxes, need to be mindful of any legal complications for shipping liquids or banned foods and ingredients. When this happens, they are often able to change up the products depending on the region they’re shipping to.
Easy to Find
Spending on social media ads to reach a target market has a massive return of interest. Aside from websites or social media ads, there are websites devoted to subscription boxes. They act as a sort of search engine to help customers find subscription boxes based on the nature of the products, cost, or location. Small businesses who struggle to bring in organic traffic can take advantage of sites such as these to help them reach their niche market more easily.
Easy to Offer
Offering subscription boxes is a relatively painless process. After you’ve determined the type(s) of products you want to offer and have narrowed down your target market, all that’s left is to find e-commerce fulfillment services. Fortunately for you and your small business, if you’re reading this, you already have. East Coast Warehouse and Fulfillment is one of the best subscription box fulfillment companies in the business. We have creative, customer-based models and solutions that help you save money on packaging and shipping. You know your products are in good hands thanks to our subscription box inventory management system, so there’s no worrying about losing your products. To learn more about how we can help your small business thrive, contact us by phone or email today.